The Big Picture
- Hallmark Channel's formulaic holiday-themed movies have amassed a specific audience and are a treasure trove of inexpensive content.
- The superficial charm of Hallmark movies provides escapism and appeals to a loyal audience who love the predictable storylines and recycled actors.
- Unlike Netflix, Hallmark prioritizes compact content and doesn't focus on continuity, but they still dominate the holiday-themed movie market for now.